PMU Beauty World is a dynamic event designed to highlight the world class speakers and revolutionize the world of Permanent Makeup and SMP worldwide and the broader beauty industry in the most luxurious and ultramodern city of Dubai.

This event aims to elevate brands and the most advanced technique that will entice a huge number of participants from students to Masters, academies and trainers in all parts of the world.

Our goal is to showcase a virtuosity in the art of PMU and SMP that will bring more value to ignite the passion of each PMU individual from every transformative advanced beauty techniques.

Our Story

  • From Vision to Reality

  • Your Next PMU Experience

For the first time ever, we made history with PMU Beauty Arabia 2024, the ultimate Permanent Makeup (PMU) and Scalp Micropigmentation (SMP) event—a dazzling fusion of a world-class conference, masterclass, and championship.

Hosted in the iconic city of Dubai, renowned for its multicultural charm and vibrant energy, this groundbreaking event brought together the brightest PMU and SMP artists from around the globe. It wasn’t just an event; it was the most prestigious celebration of artistry, innovation, and community in the beauty industry.

Our stage welcomed Celebrity Speakers, Master Demonstrators, Open Forum Thought Leaders, and Country Ambassadors from all corners of the world, ensuring a star-studded lineup.

Guests indulged in luxury with a 5-star venue and VIP limousine transfers, making every moment unforgettable. Over two days, participants forged deep connections, exchanged invaluable insights, and immersed themselves in an experience designed to inspire and elevate their craft.

The impact was nothing short of extraordinary: our social media posts resonated with beauty enthusiasts in over 30 countries, reaching hundreds of thousands of people.

For many, PMU Beauty Arabia 2024 became a defining moment in their careers, unlocking doors to new opportunities and global recognition.

But this was about more than artistry—it was about building a legacy, fostering community, and igniting passion. At PMU Beauty Arabia, we’re not just creating strokes; we’re crafting stories, connections, and a future for beauty professionals worldwide.

Get ready as we continue this extraordinary journey—because together, WE CREATE MEANINGFUL CONNECTIONS.

After the phenomenal success of our groundbreaking event in Dubai, we’re back with something even bigger and better! Mark your calendars for the most prestigious intercontinental PMU events of 2025!

From May to November, PMU Beauty will take the world by storm —PMU Beauty Europa in the Netherlands this May, PMU Beauty Asia in Thailand in July, PMU Beauty Arabia in September, and the grand finale, PMU Beauty World in Dubai, November 8-9, 2025.

We’re rolling out the red carpet for you at luxurious 5-star venues with an ultra-all-inclusive experience. Prepare for a journey that blends family fun, world-class networking, and career-changing knowledge from over 30 internationally renowned speakers. This isn’t just an event; it’s your gateway to shaping the future of PMU artistry!



PMU Beauty World is more than just a conference—it’s a movement. We’re revolutionizing the industry, creating meaningful connections, and celebrating the art of transformative beauty.

With a commitment to innovation, excellence, and opportunity, we aim to deliver an unforgettable experience for every attendee.



REMEMBER: Together, we rise, we connect, and we create! So, don’t just dream about success—be part of it.